Oh!  That makes sense about the title tag. 

 

I am aware that you can select the text to create a link as you describe.  But, what I want to do is change the behaviour if no text is selected.  Instead of using the URL as the inner text of the <A> tag, I want to modify the inner text in code.
 

Is this possible to do either client-side or server-side?

 

Thanks for the quick response.